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Next Tuesday, January 24, at 10:30 pm, DMAX premieres ‘This hotel is a hell’, the Spanish version of the successful international format ‘Hotel Hell’ produced by Shine Iberia in collaboration with DMAX. Kike Sarasola, president of Room Mate Hotels and a professional with extensive experience in the sector, will help eight hoteliers from all over Spain with serious problems in managing their businesses to save their hotels from ruin.
Claustrophobic rooms, irresponsible owners, inexperienced staff and complicated personal situations are just some of the challenges that Kike will have to face in order to achieve its goal. In addition, in one of the cases, the hotelier will have the help of chef Dani García.
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DMAX premieres ‘ ‘Este hotel es un infierno’ on Tuesday, January 24, at 10:30 p.m.[/cherry_col]
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Quality accommodation can make the vacation of your dreams come true. But a bad hotel can turn them into hell. The Spanish hotelier Kike Sarasola lands at DMAX to put his renowned experience in the sector at the service of hotel owners in serious trouble. Next Tuesday, January 24, at 10:30 pm, DMAX premieres ‘This hotel is a hell’, the Spanish adaptation of the successful international format ‘Hotel Hell’, whose original version presents the chef and entrepreneur Gordon Ramsey, and that in our country Leads Kike Sarasola, president and founder of Room Mate Hotels, recognized as one of the most groundbreaking hoteliers in the sector.
Produced by Shine Iberia in collaboration with DMAX, ‘This hotel is a hell’, we discover for the first time the most mediatic facet of Kike Sarasola, which debuts at the head of a television program with an ambitious and difficult objective: to transform ruined hotels in Authentic quality tourist destinations.
Spain is one of the main tourist destinations in the world and has more than 17,000 hotels. The problem is that not all of these establishments satisfy the customer. In ‘This hotel is a hell’, the well-known Spanish hotelier will encounter the most difficult challenges: accommodations that shone in the past for their quality but refuse to see reality by offering services that they do not have; A student residence that its owners have reconverted in a hotel but without making any effort or investment to adapt their business; Hotels inherited by the children of the original owners, whose new owners are ruining their own neglect and lack of responsibility; Inexperienced workers who turn to Google’s translator to cater to foreign clients, cleaning staff who bustle without permission in the rooms and hotels that would serve as the stage for a horror movie.
To be successful in its mission, Kike will face innumerable challenges that always begin with the verification of the quality of the service that these hotels offer. For this you will have to stay in each establishment and experience in first person why ‘This hotel is a hell’. The well-known hotelier has traveled the Iberian Peninsula visiting hotels of all kinds: beach front, mountain, thematic, family, urban, romantic … Eight establishments in total in which the hotelier will face all the challenges that are put to him by Ahead to be able to get those businesses to stop being a ruin. “We have faced a huge challenge, having to advise the owners what to improve in their establishment, but the experience has been fantastic and I have been able to learn a lot from all of them,” says Kike Sarasola about his experience in the program.
And is that, all the cases that appear in ‘This hotel is a hell’ have something in common: they do not work and if they continue like this they are forced to close. Its mission will be to advise them and show them how to get their company to be resurrected and can be a successful business and offer solutions to all the problems they face, both aesthetically, making changes in decoration, and financial and management level From Human Resources. For this, the program has the collaboration of Talasur Group, company specialized in construction, decoration and interior design.
In many cases, the personal problems of their owners are behind the poor management of the hotels rescued, which will force Kike to act as a coach and psychologist on more than one occasion so that their personal circumstances do not affect the business or The people who work for him. And is that the hotelier is willing to do everything to turn these businesses into ruins in prosperous businesses, even going to spend the night in an “enchanted” room where strange phenomena occur. Will one of the leaders of the world hotel sector change this panorama and completely transform the worst hotels in Spain?
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